Vinepair
Graphic Design
Project Overview:
The Vinepair platform is dedicated to promoting and exploring the various aspects of drinking culture, covering a diverse range of topics such as wine, spirits, beer, and related content. The platform showcases an array of engaging content, including up-to-date industry news, comprehensive alcohol reviews, thought-provoking quizzes, and detailed analyses of the world of alcoholic beverages. In addition, Vinepair operates an online store, which provides a wide selection of barware, tabletop items, apparel, and glassware.
Vinepair's long-form columns and quizzes are complemented by original artwork, encompassing unique illustrations and stylized photography.
Project Objectives:
To develop visually compelling artwork, illustrations, and infographics that capture the attention of Vinepair's target audience.
To help redesign Vinepair's online store to enhance the shopping experience and maximize customer engagement.
To create editorial banners, cards, and social media images that align with the platform's brand image and support the content of each article.
To produce and edit high-quality photography that complements the online content and showcases items for sale in the web store.