Element Farms
Branding and Packaging Design
Project Overview:
Element Farms is an esteemed organic produce company who strives to sustainably grow the purest, best-tasting greens for the most people possible. By delivering pesticide-free and ultra-fresh produce to customers in New York, New Jersey, and Pennsylvania, the company has established a reputation for its exceptional quality and service.
As the in-house Graphic and Packaging Designer, my chief responsibility was to establish a cohesive brand identity that would be utilized across packaging, the Element Farms website, and all print and digital advertising. The result was a delightful and lively array of assets that effectively captured the playful and fresh ethos of the company, conveying a message of authenticity and sustainability.
Project Objectives:
To develop a brand identity that would represent Element Farm’s commitment to freshness and organic farming.
To create eye-catching product labels that would stand out on supermarket shelves.
To produce marketing collateral that would be used to get the products into more stores.