NICHOLAS WHITFIELD
I designed a complete sun and optical collection for the Ray-Ban x Whit prototypes, in collaboration with Luxottica, the world's leading eyewear manufacturer, and Parsons School of Design. My designs adhered to Luxottica's high manufacturing standards and extensive trend research, while incorporating materials like titanium, acetate, glass, and rubber. I also collaborated with a developer to create an augmented reality phone app for in-store product displays. The result is an innovative and stylish collection that blends fashion and technology.
The Ray-Ban X Whit collection was created in collaboration with Luxottica and Parsons School of Design. The collection features a full sun and optical range with designs based on Luxottica's manufacturing standards and trend research.
The project also included the development of an augmented reality phone app for use with in-store product displays, adding an innovative and unique feature to the collection.