Moroccanoil
Package Design and Product Recommendation Quiz
Project Overview:
Moroccanoil is a global hair care brand renowned for its diverse range of argan oil-infused products that nourish and fortify hair. As part of its ongoing commitment to minimizing plastic waste in the health and beauty industry, the company embarked on a project to revamp the packaging and delivery systems of its flagship products, while enhancing the consumer experience through both physical and digital channels.
My contribution to the project was twofold. Initially, I undertook the task of conceptualizing a cost-effective and eco-friendly delivery mechanism for shampoo and conditioner products. To achieve this, I devised a solution that entailed filling water-soluble pods with Moroccanoil's products, which were then housed in a reusable, waterproof aluminum container. Pod refills were packaged in sturdy cardboard tubes, providing consumers with a choice between direct shipping or in-store/salon purchase.
Secondly, I was responsible for developing a digital platform that facilitated Moroccanoil product purchases, as well as providing customers with a Product Recommendation Quiz. The quiz was a user-friendly, interactive tool designed to guide customers through a series of questions relating to their hair type, hair concerns, and hair care routine. By analyzing their responses, the quiz would offer personalized recommendations on the most suitable product for their hair.
Project Objectives:
To reduce the environmental impact of Moroccanoil's top-selling products by eliminating plastic packaging, while maintaining the integrity of their established formulas.
To assist Moroccanoil in spearheading the health and beauty industry's efforts to combat climate change.
To develop an interactive quiz that would assist customers in selecting the most suitable hair care product based on their specific needs and concerns.
To increase customer satisfaction and brand loyalty by providing personalized recommendations and solutions for their hair.